About
Thank you for viewing my qualifications!
Currently I am the CEO and founder of a company called Troopster. I have been working on and developing Troopster for more than six years, where we've grown more than 45% year-over-year.
I have more than 10 years of experience in Public Affairs and business development. I served in the U.S. Navy from 2011-2018 as a Mass Communication Specialist where I worked as a public relations and media specialist with digital multi-media and advanced illustrator qualification. At the end of my service, I managed a collaborative team of designers, photojournalists, videographers and media specialists to cover and disseminate information. I managed internal and external communications for various projects and launched several internal company collaboratives.
Top Areas Of Interest
Product Dev
Media Relations | PR
Marketing | Branding
Business Strategy
Skills & Qualifications
| In the past 12 years I have achieved the following |
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Entrepreneurial Problem Solver
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Pioneered the development of a personalized military packaging service, Troopster.com, that has successfully reached more than 42,000 U.S. service members across more than 62 countries worldwide and growing.
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Provided strategic direction and oversight. Increased corporate partnership by 7% and generated a 45% year-over-year revenue growth.
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Conducted market research and implemented marketing efforts that resulted in increased annual consumer traffic.
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Utilized experience in marketing, graphic design, and advertising to develop a strategic, multi-media corporate branding strategy that resulted in growth of brand recognition among key demographic users.
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Designed cross-functional, multi-media assets, to include press kits, brand guides, business plans, presentations, as well as print and digital materials that further increased brand awareness.
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Identified, adopted, and integrated WMS software into business operations that increased efficiency of product sales, inventory forecasting, inventory management, and product tracking.
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Championed, and coordinated corporate events at more than $200,000 annually.
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Led strategic initiatives to research and design key partner proposals.
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Developed corporate press releases & announcements, conducted on-air interviews with local media. Maintained local media relations and multi-state media correspondents.
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Developed marketing proposals, and creative communication initiatives.
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U.S. Navy veteran (2011-2018) - Mass Communication Specialist and Public Affairs liaison.
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Managed team of 20 multi-media specialists for base and local media support to appropriately cover and release of newsworthy information: deployment arrivals and departures, base broadcasts, multimedia projects, PA/VI missions.
EDUCATION & CERTIFICATIONS
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William & Mary – Raymond A. Mason School of Business | 2021
Executive MBA, Business Administration and Management -
Graphic Illustrator Certification | 2018 - 3,600 hrs
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Defense Information School | 2015
Digital Multimedia Accreditation, Graphic Design
- DMC provides intermediate training in the knowledge and skills needed to create, and integrate text, graphics, sound, animation, and full-motion video.
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Ball State University | 2011
Bachelor's Degree, Public Relations, Advertising, and Applied Communications
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- ENTJ - "Commander" : Decisive people who love momentum and accomplishment. They gather information to construct creative visions.
Most Recent Projects
Website Development & Branding
Partnership Proposal Packet